中国区市场经理

Marketing Manager， Greater China


To reinvent an industry, you have to build an all-star team. Join Formlabs if you want to bring ground-breaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world.

Formlabs needs your keen communication and relationship-building abilities to help us spread our message throughout Greater China. If your superpower is crafting compelling stories, if you sweat the details, and if you have A+ hustle, we have the perfect challenge for you.

Join us as Marketing Manager for Greater China, and help us grow.

This job is located in Shenzhen China.

The Job:
Work with China general manager and global marketing team to define the overall marketing strategy for the China market
Ensure the overall marketing strategy implement with return of investment evaluation;
Define and execute marketing campaigns across all marketing channels to build up formlabs brand image in China and leads generation: Trade show, PR outreach, paid campaigns, webinars or events etc.;
Support Channel partner for different kinds of marketing activities to enhance FL brand presence and grow their business.
Develop partnership program to support sales growth by promoting brand awareness and touch potential customers
Optimize Wechat account and work with the web team to optimize a China website, and increase its visibility in search engines (SEO);
Localize content for the China market and make sure that the content is aligned with the overall marketing goals;
Collaborate with marketing and design teams to plan and develop website and landing page content, style, and layout;
Create and publish engaging China content, including stories, case studies and white papers;
Monitor the competitor marketing activities;

You:
The ideal candidate is a strategic thinking also hands on marketing professional who has:
A track record of 6-10 years experience in developing successful marketing strategies and programs that generate meaningful outcomes
A self-starter who proactively and consistently develops marketing initiatives to advance Formlabs greater China.
Demonstrable experience and track record in Trade show/event and PR within the tech sector ,hardware preferred
Demonstrate a clear understanding of digital media channels
Established working relationships with top-tier business/tech press in China
possess exceptional written and verbal communication skills
work quickly and can produce superb results under tight deadlines
Passionate and knowledgeable about technology
Fluency in English;
Exceptional planning abilities
Strong team player

Ready, willing, and excited to travel throughout Greater China
Bonus Skills:

3D printer or 3D CAD industry experience
Experience launching prosumer and professional products

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don’t check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.